Is a new golden age of piracy around the corner? – TechCrunch


Hey all. This is Week-in-Review, where I give a heavy amount of analysis and/or rambling thoughts on one story while scouring the rest of the hundreds of stories that emerged on TechCrunch this week to surface my favorites for your reading pleasure.

Last week, I talked about Apple’s aggressive moves to change the gaming market.


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(Photo by Andrew Eccles/NBC/NBCU Photo Bank via Getty Images)

The big story

If you pay attention to your NBC and CBS sitcoms, you may have skimmed over news this week that Seinfeld and The Big Bang Theory picked sides in the streaming wars, selling out for glorious paydays. HBO bought TBBT for a billion dollars for its upcoming HBO Max service and Seinfeld went to Netflix for a cool half-billion. Both of the five-year deals carried hefty price tags but they also offered people pause to consider just how many dedicated streaming networks there are now.

Legacy sitcoms bringing people to streaming networks isn’t new, see “Friends,” but something feels particularly different now with HBO set to launch an expanded service, Apple ready for a $4.99 full-court press with TV+ and Disney about to leverage their content mega-franchises. Oh, and this week NBC announced its own service “Peacock.” Wheee.

The old age of paying for 50 channels with nothing left to watch because you haven’t paid for the upgraded package seems to be growing more familiar. All of this makes me wonder, where the tipping point is for internet users to return en masse to their pirating ways.

One could argue that TV and movie piracy subsided, in part, because networks learned how the internet functioned and took shows that were stuck on dated platforms and aggregated them inside products that were dead simple, easy to access and cheap. The latest paradigm shifts of streaming seem to be moon-walking back to where they once were before Netflix and Hulu.

We’re not there quite yet, but everything seems to be moving in that direction while the phrase “cable cutter” seems to be growing a bit quaint.

Send me feedback
on Twitter @lucasmtny or email
lucas@techcrunch.com

On to the rest of the week’s news.

(Photo by Phillip Faraone/Getty Images for Rivian)

Trends of the week

Here are a few big news items from big companies, with green links to all the sweet, sweet added context:

  • Amazon places a big order for electric delivery trucks
    There was a good deal of interesting stuff that went down this week, the most intriguing was that Amazon placed a massive order from the electric vehicle maker Rivian for 100,000 electric vans, a number that will approach the number of UPS trucks out in the wild. Read more here.
  • Review: iPhone 11 and iPhone 11 Pro
    The new iPhones are here and my boss has some thoughts on the new cameras. Read more here.
  • Facebook lands on your TV
    Facebook is still making smart home hardware for some reason that I truly don’t grasp, but their latest product is at least pretty interesting. The Portal TV is a $149 camera that sits near your TV and brings Messenger video-chatting and some more odd features to your TV watching experience. Read more here.

(Photo by Justin Sullivan/Getty Images)

GAFA Gaffes

How did the top tech companies screw up this week? This clearly needs its own section, in order of badness:

  1. Facebook slaps its developer base on the wrist:
    [Facebook has suspended “tens of thousands” of apps suspected of hoarding user data]

Disrupt SF

Our biggest event of the year is right around the corner and we’re bringing in some of the most important figures in the tech industry. Here’s who’s coming to Disrupt SF 2019.

In addition to taking in the great line-up of speakers, you can roam around Startup Alley to catch the more than 1,000 companies showcasing their products and technologies. And of course the Startup Battlefield competition that launched the likes of Dropbox, Cloudflare and Mint will once again be one of the biggest highlights of Disrupt SF.

Sign up for more newsletters in your inbox (including this one) here.





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Our motto: Dronepocalypse Now – TechCrunch


Last week someone knocked out 5% of world oil production with a small swarm of drones and cruise missiles, and in doing so, inaugurated “a change in the nature of warfare globally,” to quote The Independent. These were relatively crude drones, too. Let’s pause a moment to imagine what happens if and when sophisticated autonomous drones become cheap enough for even small groups of technically capable insurgents and terrorists to use at scale.

There’s controversy over where and whom the Abqaiq–Khurais attack came from. Even in cases like this, where video exists and wreckage is indicative — “serial numbers on some of the missiles used by the Yemeni rebels in past attacks reveal their Iranian origin” — attribution is hard. What happens if and when autonomous attack drones can be built relatively easily from off-the-shelf parts?

We’re already in the midst of a new arms race. Here’s some video of Indra’s anti-drone system. Here’s Raytheon’s Windshear. Here’s Boeing’s Compact Laser Weapon System. Startups are in on the action too: Dedrone and especially Fortem.

The need for these defenses is obvious. Remember when small, unarmed commercial drones basically shut down the second busiest airport in the UK for days last year?

But, looking forward, will those detect small autonomous drones which hug the ground while avoiding obstacles like a Skydio? Or kamikaze drones which can conceivably defend themselves? Iterations will continue, on both sides, in a classic arms race. One side builds better defenses; he other side builds bigger drones that fly faster/farther and carry more explosive and nosedive onto their targets, or smaller nimbler drones that outswarm defenses; then the defenders upgrade; then the attackers innovate. All in a highly irregular, punctuated way, over the space of years.

That future already seems all but guaranteed. But the bigger question is: even if you can protect hard targets — oil infrastructure, airports, the White House, etc. — how do you defend against the innumerable soft targets out there? What happens when autonomous drones can recognize and target a particular license plate on the highway, and are all but impossible to track back to the attacker?

I’ve been asking these questions for more than a decade now and I still don’t have any good answers. What I do know, though, is that we’d best start analyzing and answering these questions before we are thrown into collective irrational panic and fury by some kind of widespread coordinated drone attack, high-profile assassination, and/or soft-target drone massacre … because if we wait until that hits, we’re pretty much guaranteed to get our answers wrong.



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iPhone 11 Pro teardown reveals smaller logic board, larger battery – TechCrunch


iFixit has disassembled Apple’s new iPhone models, which tells us more about the differences with last year’s phones. iFixit shot a live-stream video of the iPhone 11 Pro teardown and wrote a guide for the iPhone 11 Pro Max.

The first major difference is that the batteries in the iPhone 11 Pro and iPhone 11 Pro Max are much larger than the batteries in the iPhone XS and iPhone XS Max.

On the iPhone 11 Pro Max, the device is .4 mm thicker and the screen is .25 mm thinner. As John Gruber expected, dropping 3D Touch from the iPhone lineup makes the screen slightly slimmer. 3D Touch required an additional layer under the display to register pressure on the screen.

That might feel like a tiny difference, but it frees up some space for the battery. The iPhone 11 Pro and iPhone XS have the same single-cell L-shaped design. But the Max version has been updated to use the came single-cell design instead of two cells.

The result is that the iPhone 11 Pro Max now has a 3,969 mAh battery compared to a 3,179 mAh battery in the iPhone XS Max. It represents a nearly 25% year-over-year improvement for the Max battery.

Those hardware refinements combined with a more efficient A13 system-on-a-chip create some significant battery life improvements for the user. Apple claims that the iPhone 11 Pro and iPhone 11 Pro Max last up to 4 hours and 5 hours longer respectively compared to the previous generation.

iphone 11 livestream featured 1350x900

(Photo credit: iFixit)

In other news, the camera module is much bigger in this year’s new device (as expected). Apple managed to put a third camera by reducing the size of the logic board.

The logic board has the same dual-layer design that was first introduced with the iPhone X. It’s like a club sandwich of chips. Even though Apple and Qualcomm has settled its multi-billion-dollar lawsuits, the modem in the iPhones 11 Pro is still manufactured by Intel.

When it comes to things that we don’t know yet, iFixit couldn’t figure out how much RAM there is — Steve Troughton-Smith believes there might be 2GB of RAM dedicated to the camera that you wouldn’t notice on benchmarks.

Similarly, there are now two battery connectors instead of one. It’s hard to say for sure that the second connector has been added for bilateral wireless charging — it could be there for many different reasons. Rumor has it that Apple wanted to add reverse wireless charging but canned the feature at the last minute.

Overall, iFixit gives a repairability score of 6 out 10. The iPhone XS models also got a 6 out of 10 rating.





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5 Top Video Marketing Tips You Cannot Afford To Ignore

Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.

1 – Visuals and Animated Clips Are Simply More Effective

If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.

A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.

2 – Video Is Far More Effective Than Pictures

We have all heard the expression, “a picture speaks a thousand words”. So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.

The likelihood is that your video will leave a memorable image in your potential customer’s mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one’s memory. In addition, they are remembered far longer than descriptive writing or audio segments.

3 – They Convey More Information Than Articles

As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.

This refers to the phrase “set it and forget it”. It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.

4 – Video Engages Your Site Visitors

As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.

Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.

5 – It Can Directly Increase Your Sales

Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer’s mind’s eye through clips or video streaming.

In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.

Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.



Source by Gerard Mohamed

7 Small Business Marketing Trends You Need to Follow in 2018

The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.

Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.

1. Email Marketing

Email marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.

If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.

Increase your marketing results with these simple techniques which are given below:

Be Mobile Friendly

If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.

Use AI Technology

By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.

2. Video Advertising

People don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.

To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.

3 .Guest Blogging

Guest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.

If guest blogging is done correctly, then you can get these benefits which are given below:

• Helps you gain traffic and get in front of your audience.

• An essential way to influence other people, whether it’s with regards to their business.

• Will send many different targeted visitors to your business websites.

• You can also get backlinks from high-quality sites.

• Generate brand awareness and ultimately grow your audience.

• Maximize the results that you will receive.

Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.

4. Social Media Marketing

Every small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.

The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.

If you need to enhance your small business campaign, then try these methods which are mentioned below:

• Set Goals and Objectives

• Focus your Efforts on select Networks

• Use Paid Social Ads

• Collect Audience Feedback

5. Live Streaming

Video live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.

The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.

6. Influencers Marketing

Influencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.

Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.

7. Hyper-Local Marketing

Hyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.

You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.

In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.



Source by Kevin Mitchell

How Online Digital Marketing Course Can Help You Shape Your Career in Marketing?

Introduction to Digital Marketing

A good hold on digital technology has become vital in the marketing industry like never before. And with the ever-rising use of digital platforms for promoting your products and services, demand for professionals with strong holds on these techniques and strategies has also increased. People have started spending as much as twice the time on the internet as they used to a few years back. And with this, online shopping has surpassed the offline shopping statistics.

Marketing is all about interacting with the right audience at the right time at the right place and as most people remain online for most of the time, it has become the obvious place to connect with them. Next is the strategy to explain your plans to them in the most effective manner to convert them into customers. Digital marketing, collectively refers to all the efforts made to leverage potential customers on digital platforms like Google search, emailing, social media and websites etc.

Why digital marketing is so successful?

  • Increases traffic on websites
  • Helps in generating leads
  • Helps in brand building
  • Improves the ranking of the search engine
  • Helps in improving internal communication
  • Helps in providing better customer services
  • Helps in understanding the ever-changing demands and expectations of people.

What are you taught in Digital marketing course?

  • Search engine optimization (SEO): It is a process of attracting traffic from free and natural search results on a search engine such as Google, Yahoo or Bing by ensuring that your website appears high on the list of results shown by the search engine.
  • Web Analytics: The process of collecting, measuring, analyzing, and reporting the web data in order to understand the web usage behavior of people.
  • Email marketing: Every commercial message sent to a group of existing or potential customer is email marketing.
  • Pay per click (PPC) marketing: In this model an advertiser pays a certain fee to a website owner each time his advertisement on that site is clicked.
  • Social media marketing: Using social media platforms like Facebook, Twitter, Instagram, YouTube, etc. to promote your product is social media marketing.

The above listed are only some of the components of a marketing course and along with that interactive session with industry experts, doubt clearing sessions, practical assignments and surveys are conducted from time to time.

A well designed Online Marketing course should be able to give one an opportunity to discover various tactical ways as to how modern business houses are making high profits using digital marketing. Thorough case studies help in understanding better implementation and gives a cutting-edge insight into the latest developments. It should also be giving you an opportunity to interact and learn from industry experts.

Why you should opt for an online course in digital marketing

Gone are the days where you could afford to stick to the conventional marketing strategies and ignore digital marketing. The scenario has changed and whether or not you are planning a career in the marketing industry, you cannot deny the fact that everyone today has become a digital marketer by posting updates, pictures and videos on Facebook, Instagram, and YouTube etc. An online digital marketing course gives you an opportunity to get enrolled in the best program across the globe.



Source by Shalini M

Facebook has acquired Servicefriend, which builds ‘hybrid’ chatbots, for Calibra customer service – TechCrunch


As Facebook prepares to launch its new cryptocurrency Libra in 2020, it’s putting the pieces in place to help it run. In one of the latest developments, it has acquired Servicefriend, a startup that built bots — chat clients for messaging apps based on artificial intelligence — to help customer service teams, TechCrunch has confirmed.

The news was first reported in Israel, where Servicefriend is based, after one of its investors, Roberto Singler, alerted local publication The Marker about the deal. We reached out to Ido Arad, one of the co-founders of the company, who referred our questions to a team at Facebook. Facebook then confirmed the acquisition with an Apple-like non-specific statement:

“We acquire smaller tech companies from time to time. We don’t always discuss our plans,” a Facebook spokesperson said.

Several people, including Arad, his co-founder Shahar Ben Ami, and at least one other indicate that they now work at Facebook within the Calibra digital wallet group on their LinkedIn profiles. Their jobs at the social network started this month, meaning this acquisition closed in recent weeks. (Several others indicate that they are still at Servicefriend, meaning they too may have likely made the move as well.)

Although Facebook isn’t specifying what they will be working on, the most obvious area will be in building a bot — or more likely, a network of bots — for the customer service layer for the Calibra digital wallet that Facebook is developing.

Facebook’s plan is to build a range of financial services for people to use Calibra to pay out and receive Libra — for example, to send money to contacts, pay bills, top up their phones, buy things and more.

It remains to be seen just how much people will trust Facebook as a provider of all these. So that is where having “human” and accessible customer service experience will be essential.

“We are here for you,” Calibra notes on its welcome page, where it promises 24-7 support in WhatsApp and Messenger for its users.

Screenshot 2019 09 21 at 23.25.18

Servicefriend has worked on Facebook’s platform in the past: specifically it built “hybrid” bots for Messenger for companies to use to complement teams of humans, to better scale their services on messaging platforms. In one Messenger bot that Servicefriend built for Globe Telecom in the Philippines, it noted that the hybrid bot was able to bring the “agent hours” down to under 20 hours for each 1,000 customer interactions.

Bots have been a relatively problematic area for Facebook. The company launched a personal assistant called M in 2015, and then bots that let users talk to businesses in 2016 on Messenger, with quite some fanfare, although the reality was that nothing really worked as well as promised, and in some cases worked significantly worse than whatever services they aimed to replace.

While AI-based assistants such as Alexa have become synonymous with how a computer can carry on a conversation and provide information to humans, the consensus around bots these days is that the most workable way forward is to build services that complement, rather than completely replace, teams.

For Facebook, getting its customer service on Calibra right can help it build and expand its credibility (note: another area where Servicefriend has build services is in using customer service as a marketing channel). Getting it wrong could mean issues not just with customers, but with partners and possibly regulators.



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Facebook has suspended ‘tens of thousands’ of apps suspected of hoarding data – TechCrunch


Facebook has suspended “tens of thousands” of apps connected to its platform which it suspects may be collecting large amounts of user profile data.

That’s a sharp rise from the 400 apps flagged a year ago by the company’s investigation in the wake of Cambridge Analytica, a scandal that saw tens of millions of Facebook profiles scraped to help swing undecided voters in favor of the Trump campaign during the U.S. presidential election in 2016.

Facebook did not provide a more specific number in its blog post but said the apps were built by 400 developers.

Many of the apps had been banned for a number of reasons, like siphoning off Facebook user profile data or making data public without protecting their identities, or other violations of the company’s policies.

Despite the bans, the social media giant said it has “not confirmed” other instances of misusing user data beyond those about which it has already notified the public. Among those previously disclosed include South Korean analytics firm Rankwave, accused of abusing the developer platform and refusing an audit; and myPersonality, a personality quiz that collected data on more than four million users.

The action comes in the wake of the since-defunct Cambridge Analytica and other serious privacy and security breaches. Federal authorities and lawmakers have launched investigations and issued fines from everything from its Libra cryptocurrency project to how the company handles users’ privacy.

Sen. Ron Wyden, a Democratic senator from Oregon, said this was not an “accident” as Facebook has claimed.

“Facebook put up a neon sign that said ‘Free Private Data,’ and let app developers have their fill of Americans’ personal info,” he said. “The FTC needs to hold Mark Zuckerberg personally responsible.”

Facebook said its investigation will continue.



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Here are the 22 companies from Alchemist Accelerator’s Demo Day XXII – TechCrunch


Alchemist Accelerator, a startup incubator which focuses on enterprise companies, held a demo day yesterday for its 22nd batch.

Each company got 5 minutes to tell a theater full of investors who they are, what they’re building, and why they might be the best to build it. We saw companies working on everything from industrial robotic vacuums, to platforms for healthcare facilities, to AI-driven money lending platforms.

Couldn’t be in the room, but want to know which companies debuted? Here’s my notes on all twenty two teams, in the order in which they presented:

1) Cresance: Uses AI to cut cloud operating costs, using their algorithms to detect wastage. Companies are spending $200B on the cloud in 2019; Cresance estimates that this will go up to $500B in 3-5 years.

bridgefy

2) Bridgefy: Building mobile apps that continue to work when the user’s own internet connection is unavailable. Their framework allows apps to fall back to a Bluetooth mesh network made up of other nearby users. Founder Jorge Rios says they’ve signed over 12,700 license agreements in four months, with Bridgefy’s own messaging app seeing 140,000 downloads in four weeks (largely driven by a surge in users during the Hong Kong protests.) Was introduced to the stage by Twitter co-founder and Bridgefy investor Biz Stone.

3) Synapbox: Helps brands determine how their image/video content will perform, and tells them what they can do to improve performance. Founder Cristina De la Peña says the company is projecting an ARR of over $1 million, with the company making $60k in August and $85k in September.

4) Teleon Health: A software platform for senior care facilities. Their first product is a HIPAA-compliant staff communication platform that allows staffers to easily reach each other, access and discuss patient data, and send scheduling updates.

5) Particle: AI insights for commodity markets (like cobalt, or platinum), constantly scanning “over one million highly relevant data points each day” for things like weather disasters, local conflicts, etc. $1M in revenue in 2019, and predicts that they’ll triple that in 2020.

pristem

6) Pristēm: Steam cleaning in a portable box. Meant to be a dry cleaning alternative for offices, hotels, apartments, etc. Hardware license + monthly subscription. The company’s co-founder says they have letters of intent from Marriot, Hyatt, and other hotel chains. Company name is pronounced like “Pristine” mashed up with the word “steam”.

7) EveraLabs: An at-home, mail-in kit which the company says allows for stem cell collection from urine. The idea would be to collect stem cells when you’re young for use in case of health issues later.

8) testRigor: Produces autonomous “human-level” testing for software in development. Currently seeing a $200k ARR, forecasting $300k in the next 30 days. Co-founder Artem Golubev says testRigor is already talking with 26 companies, including GrubHub, stockX, and Genentech.

9) Spectrum CannaLabs: Faster, accurate, and dedicated testing for legal cannabis products. In many states, all legal cannabis products must be tested for things like residual pesticides, funguses, heavy metals, and foreign materials prior to distribution— but Spectrum says the labs are overrun.

10) Gritwell: A platform meant to connect practitioners like dietitians, nutritionists, and naturopaths to patients with chronic health conditions. The company is initially focusing on patients with Lupus, later expanding to other autoimmune diseases.

11) Green Light Labs: A marketing platform meant to convince users to switch to electric vehicles. Their MyGreenCar and MyFleetBuy apps analyze your trips while you drive, calculating how much different cars might cost you (or your company) to run. Currently has $1.3M in contracted revenue.

12) Friendly Robots: Autonomous vacuums for the cleaning industry — think Roomba, but bigger, built for large/complicated commercial spaces, and with dramatically improved autonomy. CEO Xiao Xiao previously worked at Apple, designing and building things like the odometry/motion sensing algorithms for the Apple Watch.

13) Bludot: A cloud-based platform for helping city governments oversee and analyze the growth of its local businesses, tying into data like licensing/permitting and providing a place for the city to communicate with the owners. They’ve currently completed a pilot program with one mid-size city.

14) Coolso: A muscle-sensing, wrist-worn device for controlling devices with gestures. Initially focused on industrial use cases. Co-founder Jack Wu says their solution is cheaper to build but more stable than alternative approaches like Thalmic Labs’ Myo or Leap Motion.

15) Crelytics: A software platform for lenders with AI-driven risk assessment and fraud detection, and a customizable decision engine. Currently seeing $100k+ in ARR.

16) LEAD: A platform meant to help companies “develop an amazing workplace culture” by matching employees based on interests and professional backgrounds and getting them together every 1-4 weeks for coffee, lunch, or virtual check-ins. Ties into existing software like Slack and Google Suite.

celly

17) Celly.ai: AI-powered microscopy diagnosis. Strap an iPhone to a microscope’s lens with their optical adapter, and Celly’s neural networks can help analyze blood smears, starting with blood cell counts.

18) Blushup: Marketplace and appointment booking solution for beauty retailers (like L’oreal/Lancome). Company founder Monique Salvador says only 37% of beauty retailers currently use online booking solutions.

19) Modality.ai: Analyzes video of a user (recorded while they interact with an on-screen avatar) for facial movements and speech patterns to evaluate changes in neurological diseases. Intended to make clinical drug trials for these conditions more efficient thanks to standardized/objective data.

20) Chowmill: Faster, easier meal ordering for enterprises for things like group meetings and events. Enter info like dietary preferences, favorite cuisines, and budget, and Chowmill automates much of the remaining process away. Founded Mubeen Arbab says the company is currently seeing gross margins of roughly 40%. In January they saw 25k in revenue; by August, that was up to $118k.

21) Yaydoo: Procurement automation for companies, making things like negotiation and recurring orders more efficient. Projecting a $1.2M ARR

22) SmartBins: Smart dispensers for bulk products at the grocery store. Works with existing bulk bins. The customer uses the bulk bin as normal, and SmartBin’s system automatically calculates how much product was pulled from the bin and has a label/tag printed for them at a nearby kiosk. Company co-founder David Conway say they’ve already got a sale agreement with the company that makes 100% of the bulk bin fixtures on the market. Brands and retailers get a dashboard with item-by-item purchasing analytics.



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Revive Your Businesses With Digital Marketing

What is digital marketing?

Promoting or marketing your product or services on the digital platforms, including the internet, mobile phones and display advertisements is collectively known as digital marketing. With the internet becoming an integral part of everyone’s life, the way of marketing products and services too has evolved and every brand and business is using technology to reach out to the maximum number of people. It is being used to entice potential buyers and inform the existing customer base of new arrivals.

Why choose digital marketing over traditional marketing?

Following are the reasons that show digital marketing is a wise investment and effective channel that can help in the growth of business:

  • Cost-effective in comparison to Traditional marketing: New and small businesses having a tight budget and should opt for digital marketing for quick and effective results. They can analyze the fruitfulness of different strategies being applied and accordingly choose which to go further with.
  • More power to small companies: Small companies can interact with multiple numbers of customers even without having call centers across the world where they don’t even have physical branches.
  • Higher conversion rate: Success of business enterprises is measured in terms of percentage of conversion of incoming traffic into leads, sales or subscribers. Digital marketing programs help you to opt out from a number of options that can help you get a higher conversion rate. Some of these tools are Search Engine Optimization, email marketing and social media marketing.
  • Get better revenues: With higher conversion rate comes higher number of sales and ultimately better revenue that can be invested in expanding business and workforce.
  • Helps in building brand Reputation: It helps in interacting with people who might be interested in your product and services. If you provide your customer what you promised, they will also help you by word of mouth.
  • Make use of the next generation technology: The world is welcoming “internet of Things” which is a global ecosystem comprising of interconnected smart gadgets like tablets, computers, smartphones and smart-watches etc. It is going to play a crucial role in the future and a course in digital marketing in advance is going to give you an edge over others.

A course in marketing from a reputed institute not just helps you understand different facets of marketing and makes you techno-friendly, but it also helps you in understanding the minutes of business strategies.

What a marketing course has to offer you?

During the course, you would come across the benefits of online marketing over traditional marketing. Valuable sessions about web hosting server, domain registration, TLD and SLD servers, Windows and Linux servers are an integral part of digital marketing course. A well-planned curriculum comprises of syllabus segregated in different modules dealing with topics like social media optimization and marketing, SEO basics, Google ads, email marketing and lots more. By the time you complete the course, you will have a clear vision and mission to implement digital marketing and make the best out of it to impart new heights to your business.



Source by Shalini M